Magento is an ecommerce platform built on open source technology which provides online merchants with a flexible shopping cart system, as well as control over the look, content and functionality of their online store. Magento offers powerful marketing, search engine optimization, and catalog-management tools.
As a content management system, Magento is a very powerful and intuitive platform built with a modular architecture that allows an online merchant to have more control over business workflow as well as better insight into online sales activities .
What to choose Magento ?
The world’s most-versatile and high-performance E-commerce platformIt is loaded with features and can be tweaked to align with business needsCombines MySQL Database and PHP script to deliver outstanding functionalityEntry-attribute-value (or EAV) model allows extensive flexibilityExcellent multi-store functionality with single administrative panelAs an Open Source platform, it provides unlimited scope for further growth and improvementExcellent multi-store functionality with single administrative panelCan help businesses scale their E-commerce store to meet future commerce needs.