Responsive Web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation.

On an average, close to 50% of websites traffic comes from mobile devices. If your website design is not mobile responsive, the website will load slowly, have difficult-to-read text and misfit images, which would make the mobile user switch to some other responsive website immediately. With responsive layout, you are required to maintain only one website, which
provides an optimal browsing experience across a wide range of digital devices; hence, no chances of having duplicate content on websites which may confuse users. Maintaining a single website is economical than building a different website for users accessing your website across a wide range of digital platforms including desktops, tablets, smartphones, etc.